Universem, a pioneering leader in digital marketing in Belgium, is proud to announce the launch of Saturn by Universem, an agency specializing in marketing automation and customer relationship management (CRM). This new entity responds to the growing demand from Belgian companies for innovative and effective solutions in managing their customer and prospect data.
Increasingly Important Customer Data
In a world where third-party cookies are gradually disappearing and customer acquisition costs are rising, companies must manage their contact data optimally, from the first interaction with the brand to the promotion of additional services/products to increase customer retention and turn them into ambassadors. Major advertising platforms (notably Google and Meta) have also reduced the number of targeting options due to stricter privacy regulations. To stand out from the crowd and avoid targeting the same audiences as their competitors, brands can make a difference by combining platform targeting with the unique and highly precise audiences in their customer databases. This is a significant advantage in reducing costs per click, view, or impression.
Combining the Best of Customer Data Collection and Activation
At many of Universem’s clients, we have frequently observed that customer data is unreliable or poorly connected with the needs of marketing teams. Having the best CRM without leveraging customer data/interactions in activation campaigns results in many missed opportunities and less effective campaigns. For over a year, Universem has been supporting companies in the areas of CRM and Marketing Automation. It is in this context that Saturn by Universem positions itself, offering deep expertise and tailored solutions to meet the specific needs of Belgian SMEs and brands. Our mission is to support these companies in the digital transformation of their marketing and sales processes, allowing them to improve efficiency, optimize campaigns, and achieve a higher return on investment.
Certified and Recognized Expertise
Saturn by Universem is not just a new agency but an entity built on years of expertise accumulated by Universem. We have selected three tools with which we are partners:
- Actito: A Belgian omnichannel customer activation solution for ambitious B2C brands.
- HubSpot: A complete CRM platform to personalize the experience that a predominantly B2B SME can offer its customers.
- Efficy: A Belgian CRM solution integrating advanced process management for the most demanding sectors (finance, insurance, healthcare, ...).
Our expertise has already been recognized by HubSpot, with the achievement of Gold Solutions Partner accreditation in July 2024.
Saturn: A New Planet in the Universem Ecosystem
In 2007, Sébastien François, Simon-Pierre Breuls, and Hubert de Cartier launched Universem based on the experience gained from opening an online store. Year after year, the business grew, and Universem became a major player in the world of independent digital agencies in Belgium, working with clients such as MeDirect, Orange, Beobank, Leonidas, NATO, Renmans, and more.
In 2020, Simon-Pierre identified the need to support innovative Belgian B2B SMEs in marketing and launched Ariane Consulting. Recently rebranded as Maia Consulting, the company offers part-time in-house marketing managers for short- or long-term assignments. A real success, with over 30 SMEs supported in their growth through (digital) marketing.
Hubert now takes the lead as CEO of this new entity, Saturn, to expand the scope of services offered by Universem.
As partners in the three entities, Sébastien, Simon-Pierre, and Hubert are determined to continue developing the ecosystem in the coming years. These different entities provide complementary digital expertise that is useful in supporting the growth of Belgian companies through advanced exploitation of the opportunities offered by digital marketing.
About Saturn
Saturn by Universem is an agency specializing in marketing automation and CRM, founded by the experts at Universem. We offer tailored solutions for Belgian SMEs, integrating the best practices and technologies on the market. With partnerships with Actito, HubSpot, and Efficy, Saturn is committed to guiding its clients toward a successful digital transformation.
